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kell brook joins matchroom sport


leerhodes
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Unbeaten Sheffield welterweight Kell Brook has signed a promotional deal with Matchroom Sport.

 

The 24-year-old, who is the reigning British and WBO intercontinental champion, insists he is now ready to step up to world title level and a meeting with Matchroom Sport's managing director Eddie Hearn at Prizefighter Super-Middleweights II in Liverpool in March was the start of his new beginning.

 

"I'm really buzzing about joining Matchroom," said Brook (23-0 16KOs). "I met Eddie at Prizefighter and we just got on like a house on fire. His thoughts and plans on my future were exactly what I wanted to hear.

 

"The personal relationship is so important to me because at the end of the day, this is my life. I need to make sure I'm getting the best treatment and I think I'll get that with Matchroom Sport. Eddie is passionate about boxing and he wants the best for me so we're on the same wavelength which is perfect."

 

Brook took his winning record to 23 fights in his last outing back in December, stopping Philip Kotey in the second round in Liverpool in the second defence of his WBO title, confirming his status in their rankings as No 1.

 

"We've got a date in June in mind and it'll be in Sheffield," said Brook. "We need to work out an opponent but it's great to have a fight lined-up and be topping bills live on Sky Sports in front on my home fans.

 

"I think I'm a couple of fights from a world title. I'm 25 at the start of May and mentally and physically I'm ready for it. It's just a matter of getting the right fights and sitting down with the team and planning how we're going to get there - but we are going to get there."

 

Brook has been linked with blockbuster nights against Matthew Hatton and Amir Khan, and while he is focusing on that June date first, he admitted both fights would be great for the fans.

 

"Matthew and I getting it on in Sheffield would be great," said Brook. "His fans could come over from Manchester and with Ricky involved to it would just be a huge occasion.

 

"Matthew gave a good account of himself against Saul Alvarez and he's a big name out there now, and with me being the hot prospect, that's a great mix for a big fight.

 

"Fighting Amir would be an incredible night. If that fight could happen, ideally with us both world champions, it would be a huge night that would put British boxing on the world stage and that's what the fans crave."

 

"It's not about being on pay-per-view for me as not all the fans get to see it - you are excluding people from watching huge nights. I want to be winning headlining Saturday Fight Night shows regularly and I'll be the name on the lips of both the hardcore fight fans and the more casual boxing fans too."

 

Brook joins Darren Barker as a new addition to Matchroom Sport's boxing stable, with Barker making his bow in a European middleweight title fight in London on April 30.

 

Brook and Barker sit alongside Paul McCloskey, who challenges Khan for his world title in Manchester next week, and former WBA super-lightweight world champion Gavin Rees.

 

"I am so excited about adding Kell to our stable," said Eddie Hearn. "There was never a strategy to start signing fighters but when someone like Kell comes along, there is no way I was going to pass up this opportunity.

 

"Kell oozes class and has that something special about him - in short he is going to be a superstar. Even in the last 24 hours we have started making big moves for Kell and the plan is to have a high profile defence in June before challenging for the world title later this year."

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He's probably lucky that Sky have already invested in him, and Hearn has a good relationship with them because of the Prizefighter tournaments, which have proven to be quite successful.

I think Hearn still has a lot to offer boxing, and it would be good to see more British promoters competing for TV slots.

It may mean we don't have to put up with Frank serving us up nonsense fights all the time by default, because he's the only promoter making it onto TV.

For Brook's own ambitions, he's already lined up nicely for the WBO title, so he could have gone with anyone really, but I would have thought he might have gone for someone with a higher profile and better recent track record.

His reasons are good anyway and fair, so let's hope Hearn gets a good stable of fighters on the go again...

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It may mean we don't have to put up with Frank serving us up nonsense fights all the time by default

 

To be fair, in recent times Warren seems to be trying to use a PPV model for his business, which seems to result in better quality shows.

 

I disagree.

The Frank Warren way, is and always has been to announce a series of "Good" fights, and then what you get after all the buy-in, is "known guy" vs TBA.

Look at his last bill. It ended up pretty mince.

Just because you have a few good fighters on the same bill doesn't make it PPV worthy.

Some people look at the Magnificent 7 bill, which despite a few call offs of it's own, still ended up being a very good DOMESTIC bill, and think that this is his new "standard."

It isn't.

 

It was a one off, and even then, there were no world stars on it. He's just using his own guys as a collective to get them all exposure at the same time.

It's not bad promotion work from him to be fair, but I would definitely argue whether the quality of the shows has got any better at all, especially when more and more are ending up paid for, when at the very most, they should be on free Sky Sports as simply a very high quality domestic boxing card.

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when at the very most, they should be on free Sky Sports as simply a very high quality domestic boxing card.

 

 

I don't really want to encourage PPV, but actually, compare to what happens in America: they make them pay $50 for one fight with a name fighter, and often no undercard worth caring about. If Warren can put together 3/4 hours of good domestic boxing for £15 I don't think it's a bad deal comparatively speaking.

 

I would like it to be free on ITV, but I can't see that happening anymore than I think Warren would have put on his recent PPVs "free" on Sky Sports.

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  • 2 weeks later...
I don't know whether it's a move forward but i don't think it's a move backwards by any means. Matchroom have had national success with the PF tournaments and next up is the International version which has attracted some pretty big names. Hearn has also expressed his interest in signing Carl Froch. Should he pull that off, i'd expect Hearn could lure even more talent into Matchroom.
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I think this is a good move. If you look at Kell's carrer, for all his talent, he hasn't really fought anyone at world level. He seemed to be progressing too slowly. I also get the feeling he was just being used to pad out Frank Warren's PPV cards. He should be more of a prioirity with Matchroom.
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when at the very most, they should be on free Sky Sports as simply a very high quality domestic boxing card.

 

 

I don't really want to encourage PPV, but actually, compare to what happens in America: they make them pay $50 for one fight with a name fighter, and often no undercard worth caring about. If Warren can put together 3/4 hours of good domestic boxing for £15 I don't think it's a bad deal comparatively speaking.

 

I would like it to be free on ITV, but I can't see that happening anymore than I think Warren would have put on his recent PPVs "free" on Sky Sports.

 

I agree and an excellent point.

 

The Mag 7 shows were in my opinion well worth £15 each, not that I paid for them mind you :)

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